The new breed of mobile phones, the smartphones are taking over the mobile market and there are several variants flooded in the market. Which one to choose is the question that needs to be solved. Giants of mobile phones, Nokia, Sony Ericsson, Blackberry or iPhone, all of them trying to make their niche in the clutter of smartphones, each of them master in their own right!
iPhone has managed to get maximum market share in the Americas while in European countries, Blackberry and Nokia still have presence at large. India and China and other Asian countries are dominated primarily by Nokia and Sony Ericsson. Each company trying to get into the markets of the others by adding new features every now and then. If we look at the strengths of each of the manufacturers, Nokia is known for its amazing variants, their latest offering E7 smartphone seems promising and they have, if i have to speak from an Indian context, launched the phone at a premium price before Sony Ericsson is launching a similar phone in their XPERIA series ie. Sony Ericsson XPERIA Pro. What could be the primary reason behind it?
The reason being simple, symbian operating system, after enjoying popularity over the past decade, has been overshadowed by the android operating system. Although, Symbian is the proprietary operating system of Nokia, they must try and come up with phones that are android driven, primarily because they might be able to fight more effectively against other competing phones. Blackberry is known for its amazing operating system Blackberry OS, but they are more known for their secure form of email sending communication.
iPhone is also at a very high position when it comes to features in smartphones. Steve jobs has done a tremendous job in making iOS a success. Also, all one has to do is browse "App Store" and download whatever application one wants. Nokia also has its own "Ovi Store" on similar lines. iPhone are also known for its stylish and sleek designs. Android driven phones have, again on the similar lines of "App Store" and "Ovi Store", a on phone "Android Market". But the number of free applications available on Android Market is far more than their counterparts. Sony Ericsson one of the leading manufacturers of android based phones has made an entire series of XPERIA phones based on Android technology.
Sony Ericsson is known for its amazing quality of phones be it aesthetic sense, battery life, operating system, the processor speed and design. Another giant in the smartphone market Samsung is also competing heavily with its counterparts, primarily in the Asian market. They have come up a combination of phone series, some of which run on Android, while some others run on their proprietary Operating System "BADA OS". If one has to talk about the camera and picture quality, it is generally noticed that given a particular megapixel, Sony Ericsson phone cameras are far superior than any of their competitors' cameras.
Pricing for all the phones shall vary based on the geographical area, the competition amongst the companies in the area and hence no insight can be given on this aspect with certainty, but since Sony Ericsson, iPhone are famous example of companies using market skimming strategy, you can safely assume that they shall try to sell their products at a premium price basing the hike in the price on their "quality" of product. Nokia and Samsung on the other hand, if i have to speak from an Indian market aspect, would try to have two sets of phones, one would be highly prices but generally not higher than competing Sony Ericsson or Apple phones, and another set of phones which would be affordable and would be if not very low, moderately priced thus trying to use market penetration strategy and try to reach the middle class income bracket. Thus one must choose their phone after doing thorough research in and around their neighborhood, you never know your phone of your dreams might just be cheaper there!
iPhone has managed to get maximum market share in the Americas while in European countries, Blackberry and Nokia still have presence at large. India and China and other Asian countries are dominated primarily by Nokia and Sony Ericsson. Each company trying to get into the markets of the others by adding new features every now and then. If we look at the strengths of each of the manufacturers, Nokia is known for its amazing variants, their latest offering E7 smartphone seems promising and they have, if i have to speak from an Indian context, launched the phone at a premium price before Sony Ericsson is launching a similar phone in their XPERIA series ie. Sony Ericsson XPERIA Pro. What could be the primary reason behind it?
The reason being simple, symbian operating system, after enjoying popularity over the past decade, has been overshadowed by the android operating system. Although, Symbian is the proprietary operating system of Nokia, they must try and come up with phones that are android driven, primarily because they might be able to fight more effectively against other competing phones. Blackberry is known for its amazing operating system Blackberry OS, but they are more known for their secure form of email sending communication.
iPhone is also at a very high position when it comes to features in smartphones. Steve jobs has done a tremendous job in making iOS a success. Also, all one has to do is browse "App Store" and download whatever application one wants. Nokia also has its own "Ovi Store" on similar lines. iPhone are also known for its stylish and sleek designs. Android driven phones have, again on the similar lines of "App Store" and "Ovi Store", a on phone "Android Market". But the number of free applications available on Android Market is far more than their counterparts. Sony Ericsson one of the leading manufacturers of android based phones has made an entire series of XPERIA phones based on Android technology.
Sony Ericsson is known for its amazing quality of phones be it aesthetic sense, battery life, operating system, the processor speed and design. Another giant in the smartphone market Samsung is also competing heavily with its counterparts, primarily in the Asian market. They have come up a combination of phone series, some of which run on Android, while some others run on their proprietary Operating System "BADA OS". If one has to talk about the camera and picture quality, it is generally noticed that given a particular megapixel, Sony Ericsson phone cameras are far superior than any of their competitors' cameras.
Pricing for all the phones shall vary based on the geographical area, the competition amongst the companies in the area and hence no insight can be given on this aspect with certainty, but since Sony Ericsson, iPhone are famous example of companies using market skimming strategy, you can safely assume that they shall try to sell their products at a premium price basing the hike in the price on their "quality" of product. Nokia and Samsung on the other hand, if i have to speak from an Indian market aspect, would try to have two sets of phones, one would be highly prices but generally not higher than competing Sony Ericsson or Apple phones, and another set of phones which would be affordable and would be if not very low, moderately priced thus trying to use market penetration strategy and try to reach the middle class income bracket. Thus one must choose their phone after doing thorough research in and around their neighborhood, you never know your phone of your dreams might just be cheaper there!
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