All of us are on these social networking sites aren't we? In fact in today's world a person who is not on these social networking sites is not at all alive! People come on these sites for so many reasons. Some come there because their friends have joined these sites, some come there because they feel the need for affiliation, some join because they want to increase contacts.
But off late, a new trend has started. One can find companies as well on these sites. Well what could be the reason? The answer to such a simple question is a little complicated. They come there for brand promotion, well this is pretty obvious and is implied. But how many people out there know that it is also becoming a source of new product development and market research! Social networking sites have slowly evolved from branding and promotion tools to market research based tools. Facebook is a famous social networking site which has recently added this new tool that allows you to ask questions through polls. Now these are very clear cut market research tools that can be used for new product development and to understand what their customers want!
People are talking about stuff all the time. Be it blogs, social networking sites and a number of other places.Yes, i agree, there are many blogs and websites where people are paid to write about, but there are genuine people as well. The future of market research lies in developing web market research tools. Either, positive stuff or negative stuff, people are thinking, tweeting, posting every second. Tools are being developed in these spheres that are capable of identifying these "keywords" and then looking at the entire sentence and interpreting the sentences to give a sense of the sentiments the speaker or say tweeter has about it. A major branch of computer science, natural language processing, has been dedicated for understanding the interactions between computers and human languages. Though natural language processing is currently more concentrated in the fields of robotics and allied subjects, but it is slowly being used in the application of developing business intelligence tools and data mining. Numerous web analytic tools are available nowadays on the internet. There are some that give real time information along with demographic segmentation to some extent, with around 80% accuracy. There are some companies which have started to use social networking sites as a tool to have e-commerce webpage where in you can buy and sell stuff through these sites.
The time has come, now the social networking sites are not mere socializing tools with friends and colleagues, they have become mammoth tools for companies to try and SOCIALIZE with their potential and current customers and make big bucks out of it!
Ezine Article Link: Facebook, Twitter, Orkut - are they mere social networking sites?
But off late, a new trend has started. One can find companies as well on these sites. Well what could be the reason? The answer to such a simple question is a little complicated. They come there for brand promotion, well this is pretty obvious and is implied. But how many people out there know that it is also becoming a source of new product development and market research! Social networking sites have slowly evolved from branding and promotion tools to market research based tools. Facebook is a famous social networking site which has recently added this new tool that allows you to ask questions through polls. Now these are very clear cut market research tools that can be used for new product development and to understand what their customers want!
People are talking about stuff all the time. Be it blogs, social networking sites and a number of other places.Yes, i agree, there are many blogs and websites where people are paid to write about, but there are genuine people as well. The future of market research lies in developing web market research tools. Either, positive stuff or negative stuff, people are thinking, tweeting, posting every second. Tools are being developed in these spheres that are capable of identifying these "keywords" and then looking at the entire sentence and interpreting the sentences to give a sense of the sentiments the speaker or say tweeter has about it. A major branch of computer science, natural language processing, has been dedicated for understanding the interactions between computers and human languages. Though natural language processing is currently more concentrated in the fields of robotics and allied subjects, but it is slowly being used in the application of developing business intelligence tools and data mining. Numerous web analytic tools are available nowadays on the internet. There are some that give real time information along with demographic segmentation to some extent, with around 80% accuracy. There are some companies which have started to use social networking sites as a tool to have e-commerce webpage where in you can buy and sell stuff through these sites.
The time has come, now the social networking sites are not mere socializing tools with friends and colleagues, they have become mammoth tools for companies to try and SOCIALIZE with their potential and current customers and make big bucks out of it!
Ezine Article Link: Facebook, Twitter, Orkut - are they mere social networking sites?
absolutely right. A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the internet, such as e-mail and instant messaging. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks.
ReplyDeleteBut there are some of the Psychological effects of social networking to. As we can see social networking sites are gaining popularity at the stuepndous way, but if we look at either way people are spending maximum time on the social networking sites in general way and the researcher is been debating that its an establishment of the internet disorder in actual an clinical disorder
In a Newsweek article, Johannah Cornblatt explains “Social-networking sites like Facebook and MySpace may provide people with a false sense of connection that ultimately increases loneliness in people who feel alone.” John T. Cacioppo, a neuroscientist at the University of Chicago, claims that social networking can foster feelings of sensitivity to disconnection, which can lead to loneliness.
i will share once incident which is happened few months back. Police and State Parole agents arrested 25-year-old Shaun Harrison on April 6. He was taken into custody for violating terms of his parole. Officers took Harrison's computer and cell phone. When they checked out the files inside they say they found he had sexually victimized three girls between the ages of 13 and 17.
The Megan's Law website says Harrison was previously convicted of committing lewd and lascivious acts with a child under the age of 14.
It is something no parent wants to happen, a registered sex offender contacting their child in cyberspace. Officers in Paso Robles say that is exactly how Harrison found at least three victims, through sites like Facebook, MySpace, Zoosk and PlentyofFish.
A recent Consumer Reports survey found Facebook has 7.5 million users under the site's required minimum age of 13. More than 5 million are younger than 10.
you can add more in it or can rectify me if i am wrong